Increasingly serious environmental pollution to the green concept is gaining in popularity, it also brings the concept of environmentally friendly stationery products. But also for the majority of businesses brings a broader market and more profits. Compared with traditional stationery, stationery because of environmental safety, health, savings and other advantages, increasingly welcomed by consumers, but also to attract more attention to student groups. Stationery and technological processes for the production conditions have higher requirements in the production of materials and production technologies are relatively high-quality, high-quality products more loved by young parents.

Since there is no clear definition of a professional, in general, will not cause harm or the use of stationery student stationery conducive to environmental protection to human and environment are defined as environmentally friendly stationery. In the final analysis it is also environmentally friendly stationery emerged quest for differentiated products. Stationery products currently on the market has a lot of serious homogenization phenomenon, whether it is functional stationery, stationery design appearance, or is similar on all stationery brand is very serious.

Because in the past, many manufacturers are relying on the amount of profit in the development of new products rarely, so far relatively weak part of the business alone by the situation difficult to develop unique and innovative environmentally friendly products. And this is precisely the environment necessary to establish green brands. Meanwhile, the traditional concept leads to a lot of people think there is no need to fight stationery brand, and even considered a gimmick.

Domestic enterprises have been fully integrated into the concept of environmental research and production of stationery, stationery suppliers abroad also increased investment in research and development of environmentally friendly stationery. This also shows that environmental protection will be the main trend of the future stationery stationery market development. Stationery manufacturers in order to have in the future market success, it needs to work hard to differentiate on product features, creating a product different from other businesses, real benefits to consumers and benefits, the only way to market in the future in a place.